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Let's face it—AI feels overwhelming, expensive, and complicated. Good news: It doesn’t have to be! Each week, I’ll simplify the AI journey, showing you practical (and affordable!) ways SMBs can use AI to grow smarter

Newsletter · By Aldrey · English · Official site

Indexed issues, last 90 days
4
Latest publication
Jul 28, 2026
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Jul 7, 2026
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Latest issues

  1. Issue · Jul 28, 2026

    A System You Can Start This Month (opens the original)

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    If you have read this far in the series, you already believe the problem. Growth that only comes from introductions leaves you exposed. The right companies show signs before they are ready to talk. AI can help or it can burn trust, depending on who is running it. And the only thing that compounds is a system where every week feeds the next. That system, the strategy, the AI, and the team to run it, is what our Growth Engine was built to be, more on that at the end.So let us skip the argument and

  2. Issue · Jul 21, 2026

    Great Work Doesn't Guarantee the Next Client (opens the original)

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    Most growth at small companies comes in bursts. Someone finds time. A list gets built. A few messages go out. Then client work takes over, the burst ends, and the quiet months come back.A burst asks, “Did this work?” but a system asks, “What did we learn, and what should we do next?”That is the whole difference, and it is the exact gap our Growth Engine was built to close, more on that below.I have watched companies run the same broken play over and over. They buy a list. They send messages. A f

  3. Issue · Jul 14, 2026

    AI Didn't Bring You More Business. It Made You Faster at Being Annoying. (opens the original)

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    AI made it easy to reach more people. That sounds useful. It also made it easy to bother more people, faster, with messages that look personal until you read past the first line.We need to be honest about this. Most companies did not become more thoughtful with AI. They became more efficient at being annoying. That is the exact gap our Growth Engine was built to close, more on that below.They can now send 500 messages that mention your company name, your latest post, your job title, or a line fr

  4. Issue · Jul 7, 2026

    Most of Your Buyers Decide Before They Ever Talk to You (opens the original)

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    A founder told me something recently that I hear all the time:“We get good clients when someone introduces us. The problem is, we don’t know when the next introduction is coming.”That sentence explains the whole growth problem for a lot of SMBs.Referrals are wonderful. They come with trust built in. Someone else has already done part of the selling for you.But referrals have one annoying flaw. You cannot put them on the calendar.You can do great work, serve clients well, build a strong reputatio

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