HeyJaredGrocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Aug 13, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
Four Generations of Grocery: How Plum Market Built a $0 PE Empire & Redefined Specialty Retail w/ Marc Jonna — CPG Growth, Scratch Kitchens & Scale | GroceryPulse w/ George Goodwin (opens the original)
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I had the opportunity to sit down with Marc Jonna, Co-Founder & President of Plum Market, and this was a really special conversation for me as a fourth-generation grocer. Marc's grocery story goes back generations.His father, Ed Jonna, founded Merchant of Vino in Michigan, which was later acquired by Whole Foods. Marc went on to become a National Wine Buyer for Whole Foods before leaving with his brother Matt to start Plum Market in 2007. Today, Plum Market has grown to 35+ locations while remai
Mike "Fitz" Fitzsimmons: 178 Miles Solo, Reno Tahoe Odyssey — Ultramarathon Mindset, Mental Toughness, Endurance, Nutrition & Resilience | GroceryPulse w/ George Goodwin, 4th-Gen Grocer & CPG Founder (opens the original)
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Mike Fitzsimmons became only the second person in history to complete the 178-mile Reno Tahoe Odyssey solo — finishing in 45 hours and 5 minutes through the Sierra Nevada Mountains. But this episode isn't just about running. It's about mastering your mindset when everything in you wants to quit, building resilience through adversity, fueling your body for peak performance, and why success — in business, athletics, or life — is won one step at a time. Host George Goodwin sits down with ultrarunne
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