HeyJaredGreg Jarboe
- Indexed articles, last 90 days
- 26
- Latest publication
- Sep 30, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Jul 7, 2026
Latest articles
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It (opens the original)
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The channels quietly feeding ChatGPT, Claude, Copilot, Google AI Overviews, and Google AI Mode right now are not the ones most SEOs spend their budget on. Wikipedia sits at the top of nearly every AI citation study published this year. Podcast transcripts are turning into permanent training data that outlives the interview by years. Reddit threads are showing up inside Google AI Overviews by the millions. PR professionals have been building real expertise in all three areas for a long time, most
AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work via @sejournal, @gregjarboe (opens the original)
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Better AI marketing starts with testing assumptions, aligning brand messaging, and building evidence into PR pitches before publishing. The post AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work appeared first on Search Engine Journal .
MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors via @sejournal, @gregjarboe (opens the original)
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SEO and paid media managers can strengthen their promotion case by proving AI's net gains and building a reskilling plan for their teams. The post MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors appeared first on Search Engine Journal .
AI Agents Won't Fix Bad Audience Data, They'll Amplify It (opens the original)
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AI agents are supposed to replace a lot of what human researchers used to do before a purchase decision got made, including pulling sources, spotting patterns, and building audiences. This isn’t necessarily wrong; it’s that everyone drawing the “agents replace research” conclusion is skipping the actual mechanism. Agents don’t replace the need for good audience data. They run on it, at a scale and speed no human team can match, and whatever quality that data was, good or bad, comes out the other
Your Brand Needs An AI Accountability Document, A School District Beat Big Tech To It (opens the original)
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Last week, Oren Cass told readers of The New York Times that Big Tech’s oldest trick, build first and ask permission never, has stopped working on AI the way it worked on smartphones and social media. I’ve personally known Cass a long time, so when he writes about a technology industry that can no longer talk its way out of a trust problem, I don’t just read it as commentary. I check it against what’s happening in our own town, because ABRSD finished its own AI accountability document several mo
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