HeyJaredGreenbook Podcast
Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Aug 31, 2026
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- Earliest in this view
- Jul 6, 2026
Latest episodes
179 - Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred (opens the original)
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What happens when AI becomes more than a tool and starts shaping the interface itself? Josh Clark and Veronika Kindred of Big Medium, co-authors of Sentient Design: Crafting Intelligent Interfaces with AI , join Karen Lynch to explore a new approach to designing AI-powered experiences. They discuss treating AI as a design material, moving beyond chat-based interfaces, and creating products that adapt to users’ context and intent in real time. The conversation also examines one of AI design’s big
178 - Thania Farrar of Burke: Building Trusted AI Insights (opens the original)
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How can established insights organizations innovate with AI without sacrificing the rigor and trust that made them successful? Thania Farrar, Senior Vice President of Corporate Innovation at Burke, joins Lenny Murphy to explore how the firm is evolving from traditional market research toward decision intelligence. They discuss building AI-enabled systems that connect fragmented data, deliver insight closer to the moment of decision, and preserve the value of expert judgment. Thania also explains
177 - Crispin Beale of IDX on Evidence-Led Communications (opens the original)
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What happens when evidence, communications, and AI converge? Crispin Beale, Worldwide CEO of IDX, joins Karen Lynch to explain why organizations must rethink how they manage their narratives in an era shaped by answer engines, synthetic audiences, and machine-led discovery. He shares how IDX is integrating data and insights across performance marketing, corporate communications, and investor relations to help clients make more rigorous decisions without slowing down creative work. Crispin also e
176 - Heineken’s Mary Beth Jowers on Driving Insights-Led Change (opens the original)
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Mary Beth Jowers, VP of Americas Consumer and Market Insights at Heineken, joins Karen Lynch to explore how insights professionals can become more effective drivers of organizational change. Drawing on her leadership experience across global, regional, and developing markets, Mary Beth explains why insights teams should operate like internal businesses—prioritizing work that delivers measurable value and supports better decisions. She shares how empathy, stakeholder understanding, and behavioral
175 - John Gilfeather on Craft, Ethics, and Research Legacy (opens the original)
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In this episode of the Greenbook Podcast, Karen Lynch speaks with John Gilfeather, President of John Gilfeather & Associates and 2026 Market Research Council Hall of Fame inductee for Lifetime Achievement. John reflects on a career that spans Yankelovich, Roper, TNS, Logica Research, and his own consultancy, sharing lessons from decades of B2B, public affairs, corporate reputation, and public-release research. The conversation explores what makes research “good,” why mentorship matters, and how
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