HeyJaredGreat Events
If you're a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 23, 2026
- Audience
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- Earliest in this view
- Jul 15, 2026
Latest episodes
Webinars That Work: Mastercam’s Scalable Event Strategy (opens the original)
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Don’t underestimate the power of webinars. A well-built webinar program can create ongoing opportunities to educate audiences, build relationships, and support sales teams. In this episode, Felicia Asiedu sits down with Sarah Jordan Usher , Global Events and Field Marketing Manager at Mastercam , to discuss how they built a scalable webinar strategy from scratch. Sarah shares how Mastercam grew its webinar program from a brand-new initiative into a consistent channel for customer engagement. S
Use Registration Data to Personalize On-Site Moments (opens the original)
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Great content isn't enough to wow audiences anymore. When every event can deliver a polished keynote, personalization becomes the real differentiator. In this episode, Stephanie Sweetland sits down with Nigel Reeves , Senior Director of Event Operations at YPO , who runs over 500 events a year for 37,000 members worldwide. They discuss how member data should inform event design, how to use AI to move faster without losing the personal touch, and what it takes to get a whole team to adopt new t
How To Design Events Around Meaningful Outcomes (opens the original)
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A sold-out event does not always mean it’s successful. Big registration numbers and packed rooms are nice, but those numbers alone don’t tell you whether an event achieved what it set out to do. In this episode, Felicia Asiedu sits down with Mahoganey Jones , founder and CEO of Event Specialists , to discuss how event professionals can move beyond vanity metrics and focus on meaningful KPIs to measure performance. Mahoganey explains how she defines stronger event outcomes, evaluates the true imp
How Wounded Warrior Project Pulls Off 400 Events a Year (opens the original)
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Planning an event is hard enough. Without the right processes in place, it's chaotic and nearly impossible to scale. For the Wounded Warrior Project, building a stronger event program meant replacing fragmented processes with clear systems, defined responsibilities, and leadership support. In this episode, Felicia Asiedu sits down with Paige Marg and Sarah Lutz from the Wounded Warrior Project to talk about how their team built a robust events program from the ground up. They explain how standar
What Meaningful Intent Signals Look Like at Events (opens the original)
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Your event had 1,000 attendees. Great. But how many showed buying intent? Attendance, booth traffic, and badge scans only tell part of the story. In this episode, Stephanie Sweetland sits down with Nick Bennett from Reachdesk , to discuss how marketers can connect event engagement to pipeline and prove business impact. Nick explains why events work best when they are treated as part of an integrated growth strategy rather than a standalone tactic. He shares which intent signals matter most, how
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