HeyJaredGrain to Glass
Beer industry consultant and sommelier with a passion for uncovering the rich history, culture, and economic impact of beer and breweries worldwide.
- Indexed issues, last 90 days
- 11
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- Oct 1, 2026
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- Jul 9, 2026
Latest issues
Punk’s Not Dead: The Rise and Fall of BrewDog (opens the original)
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There is a particular type of British business story that follows the same arc every time.An underdog challenges the establishment. The underdog becomes successful. Success brings investment, expansion and ambition. Then the business begins to struggle under the weight of its own growth.BrewDog’s story follows that pattern almost perfectly.The company began as a rebellious Scottish craft brewery. It became one of Britain’s best-known beer brands, built a global network of bars and attracted more
Splitting the G: How Guinness turned a pint into a pub challenge (opens the original)
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The rules are simple: drink the beer until the level reaches the middle of the “G” on the Guinness glass. Stop at the right point and you have “split the G”.Stop too early and you look cautious. Go too far and you have failed the test or discovered that your pint has become a very expensive logo tutorial.It sounds silly, but the trend reveals something important about modern drinking culture: people do not just want products anymore. They want experiences they can join, share and occasionally em
The gluten lie: what “gluten-free beer” actually means (opens the original)
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Beer has a gluten problem.Not necessarily because every beer contains gluten. Not because every person who feels unwell after drinking beer has coeliac disease. And not because the words gluten-free, gluten-reduced, and wheat-free mean the same thing.They don’t.For someone avoiding gluten casually, the differences may seem technical. For someone with coeliac disease, they can determine whether a beer is merely an enjoyable drink or a genuine health risk.For me, this subject is not just academic.
Week 4/4: The Nostalgia Molecule (opens the original)
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IntroductionWelcome to the fourth and final installment of our August mini-series, The Neuro-Sensory Pint: How Your Brain Drinks Beer. Throughout this month, we have explored the fascinating cognitive science, psychology, and neurology behind how we perceive, taste, and emotionally connect with our favorite pints.Subscribe nowWe have all experienced it. You walk into a pub, order a pint, and take a sip. Suddenly, you aren’t standing at the bar anymore.<
Week 3/4: The Temperature Illusion (opens the original)
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IntroductionWelcome to the third installment of our August mini-series, The Neuro-Sensory Pint: How Your Brain Drinks Beer. Throughout this month, we are exploring the fascinating cognitive science, psychology, and neurology behind how we perceive, taste, and emotionally connect with our favorite pints.There is a reason why mass-market beer commercials always feature bottles encased in solid blocks of ice, dripping with condensation, served at temperatures hovering just above freezing.It isn’t j
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