HeyJaredgoodtwin
goodtwin is a female founded label and artist development company based in London. We're helping emerging artists build their first 100 paid fans. Join the movement @goodtwinofficial
- Indexed issues, last 90 days
- 6
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- Sep 28, 2026
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- Jul 9, 2026
Latest issues
If pre-saves are dead, how should I promote my new single? (opens the original)
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I had this thought recently: there are a lot of complaints about the economics and value of streaming services, but very few artists stop to think about the fact that they give streaming services their new music on the same day as their biggest fans.While streaming services pay you a fraction of a penny to have your music and often give you little love in return, your fans have actually done something for you: bought a ticket, merch, a record, shared your song with a friend. So why do they both
(Part 2/2) 20 Ways To Release Music and Engage Fans in a Post-Spotify, Fan-Focused Era (opens the original)
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Last week’s article got some nice traction… it was the first 10 of the full list of 20 marketing ideas, of how to release music in a way that engages, rewards and incentivises your fans. At goodtwin, on the label roster, we currently work with artists who are considered “emerging”. That means, they have very small fan bases. That doesn’t stop us from rolling out these marketing tactics across their music releases. In our world, even rewarding and incentivising two to five fans is better than eng
20 Ways To Release Music and Engage Fans in a Post-Spotify, Fan-Focused Era (Part 1 of 2) (opens the original)
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I had a consultancy call with an artist recently who had a new single out. She’d tortured herself with the Spotify for Artists app, looking at her song analytics and had beat herself up about the slower-than-usual streaming rate. I compassionately explained the logic in why streaming has slowed down across the board (due to an over saturation of music on the platform) and I encouraged her to look at the other incredible metrics she had around the campaign. But the truth is - I’ve had this conver
How To Not Get Screwed Over As An Emerging Artist (opens the original)
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<img alt="" class="sizing-normal" height="1065" src="https://substackcdn.com/image/fetch/$s_!v3ju!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb91d792c-8797-4340-9662-12791ec3c207_1736x1270.p
Are You Building A World That Fans Can Belong To? (opens the original)
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You’ve probably read somewhere, at some point, about artists needing to “build a world” around their music.Generally, “building a world” means giving an artist an entire aesthetic universe around their music. It’s a term that comes up in A&R, branding, and fan-strategy conversions within labels and usually covers things like visual identity and lore, a sonic identity, how this pans out across the whole rollout, and how fans can feel part of this.But the term ‘world-building’ doesn’t entirely enc
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