HeyJaredGobbledy
"Gobbledy is the best marketing newsletter on the planet." A weekly peek into the language of marketing. Marketing Brew called it "laugh-out-loud funny." New every Wednesday.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 30, 2026
- Audience
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- Earliest in this view
- Jul 8, 2026
Latest issues
1 Test to Know If Your Product Marketing Isn’t Working (opens the original)
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Hello Gobbledeers,How’s it going? Good? I’m home from a conference, which is always an amazing feeling.I’m was just at Shoptalk in Nashville, and when I go to events I like (“like”) to walk around the floor to see what words companies are writing on their booths to try to get people to chat with the salesperson who has been tasked with standing there all day alongside the marketing person who is tasked with saying, “I’m sorry, but would you mind if I scanned your badge?”Let me say first that I c
There’s one key to writing great B2B copy (opens the original)
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Hello Gobbledeers,How’s it going? Do you work at a software company, or some other company that sells to other businesses?At that company, have you had to write any marketing copy?Has someone at that company come up to you and said, “Just stick it into Claude and it can write that for you?”Did it cross your mind to “stick it into Claude” because it’s B2B and who cares?After I wrote, “stick it into Claude” did I immediately think to myself, “heh heh”?Have I now been thinking how terrible it must
What to say when people hate your product (opens the original)
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Hello Gobbledeers,How’s it going? If I haven’t mentioned it explicitly here before, I love when readers send me marketing stuff they see out in the wild. You can always send me stuff at jared@sagelett.com (or respond to this email). Plus, I’ll give you a shout-out so you’ll become famous, and then people will love you, and then they will stop loving you when you become over-exposed in the media, then they will actively try to sabotage your career, then you will take a step back from the spotligh
We’re baaacckkkkkkk... (opens the original)
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Hello Gobbledeers,How’s it going? How was your summer? Great? Humid? I’ll say this - it’s great to be back with new stuff. I mean, in fairness, I was back every week over the summer with a brand new intro paragraph or two. That’s more than Jimmy Kimmel did over the summer, so who’s the lazy-ass late night host now? My original plan was to go over a bunch of the stories from the summer, but who the hell remembers what happened in July? Like if I said to you, “remember when you went to those July
I also can’t believe Barnes & Noble turned it around (opens the original)
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Hello Gobbledeers,How’s it going? Yes, we’ve come to the last of the summer reruns. I already feel like I’m behind on next week’s brand new (!) newsletter - (because I am).One quick note before we jump in to this week’s Gobbledy Classic (tm):As I’ve mentioned here more than you’d like and yet less than I’d like, that I went to Michigan for college, and when I was at school I spent a some time with a guy named Michael Brooks, who ran Michigan’s Hillel (an organization for Jewish students on campu
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