Globally Speaking
Expert insights on how to unlock global understanding and grow the value of ideas, data and content.
- Indexed episodes, last 90 days
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- Sep 9, 2026
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- Jul 9, 2026
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Cultural Intelligence Series - The language specialist’s role is evolving, and enterprise AI depends on it (opens the original)
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For years, the localization industry has told a story about speed, cost and quality. But as AI transforms how content is created and translated, that narrative and those metrics alone are no longer enough to define the value of language expertise. In our latest Cultural Intelligence Podcast episode, Maria Schnell, Chief Language Officer at RWS, explores why this moment is unlike any other in the history of language expertise. While many see AI as a replacement for translation, Maria argues that
Cultural Intelligence Series - When cultural risk becomes legal risk: IP, compliance and the limits of AI (opens the original)
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In IP, getting the language wrong isn't a quality issue but a legal one. James Lacey, CEO of Protect at RWS, joins our latest Cultural Intelligence Podcast episode to talk about something that rarely makes it into conversations about IP strategy: context. Not just the legal context of a jurisdiction, but the full lifecycle context of a portfolio; where every decision, every filing, every ownership update is connected to what came before and what comes next. A Chief IP Counsel James met in Taiwan
Cultural Intelligence Series - Why great products get lost in global markets (opens the original)
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Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart. Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and why the biggest mistake teams are making right now has nothing to do with budget or bandwidth. It's about the story. As a "Builder PMM" who turns complex capabilities into clear positioning, Erin knows that business needs
Cultural Intelligence Series - The CMO view: marketing in a world where AI changes everything (opens the original)
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AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models? Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join our latest Cultural Intelligence podcast episode to explore what modern marketing looks like in the age of AI – and why the best campaigns have very little to do with how fast you can generate content. From "we're all on
More than words: inside the world of localization testing (opens the original)
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In this Globally Speaking episode, we sit down with Anne Lepere and Francesca Filanti, Senior Managers in Testing at RWS, to explore what it really takes to make global products feel native, no matter where in the world they're used. Key topics covered: * Why localization testing is so much more than translation, but rather where linguistics meets engineering * The hidden technical work behind the scenes: ADB commands, debug flags, and device setups most linguists never see * Why testing functio
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