HeyJaredGiard & Co
We're In Our 20s Running And Restructuring Profitable 7-9 Figure Lifestyle Brands. Every Week, We Share The Financial Models, Content Systems, Brand Decisions, And Deal Structures That Worked And Didn't. If You Want To Build A Legacy Brand, Come Hang. 🦦
- Indexed issues, last 90 days
- 21
- Latest publication
- Sep 22, 2026
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- Earliest in this view
- Aug 26, 2026
Latest issues
How do I make sure people can find me? (opens the original)
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Write for humans first, then it’s important to make it easy for the internet to understand what you wrote.Once the site is live and the copy feels like you, it’s worth spending a little time making sure search engines can understand what you sell, because there’s no point building it and accidentally making it invisible. Read more
How do I write the copy? (opens the original)
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Simple, write how you speak. Think about how you naturally explain the product when somebody asks what you’re working on. You probably don’t start rattling off something like “premium materials engineered to elevate your everyday experience.” You tell them what you made, what was pissing you off about the other options, and why you finally decided to make something better. That’s a good place to start.The first version of your copy doesn’t need to be perfect either, because you’re going to get b
How do I build my website? (opens the original)
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Start with Shopify’s native/base theme.Shopify has spent years watching how people browse, shop, and buy, and they wouldn’t want to set you up with something they know doesn’t convert, because they make money when you do. It gives you a proven foundation to build from, which you can customize around your own products and start sending people to quickly.You can have somebody rebuild the whole thing later if the business gets to a point where that makes sense. At launch, you don’t know enough abou
1. How do I name and secure my brand? (opens the original)
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A massive part of startups is making the unknown known, putting labels on things that you’re creating. The name of your product and brand is the biggest and most important example of this.First, let’s start by explaining what makes a bad name.There really are no truly bad names, because ugly doesn’t equal bad, per se. There are plenty of nonsensical words that have become household names. What do Red Bulls have to do with energy drinks upon first read? Häagen-Dazs is completely made up, and Koda
2. What should my brand guidelines look like? (opens the original)
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Once you land on a name, you can start giving it a face. This includes your logo, fonts, colors, and the basic visual language that makes the brand feel like one thing instead of a bunch of random decisions.Don’t waste too much time here, although it’s very easy to.You do not need a massive brand book to sell your first product, but you do need enough visual consistency that the brand feels intentional. For us, the minimum viable brand identity is a wordmark, logo, lockup, font, and color palett
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