Getting Granular
Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Aug 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
The Click Brief Podcast: July 2026 (opens the original)
Read excerpt
Jeremy Packee flies solo this month to break down July’s biggest paid media updates, including Google’s move to bring Local Services Ads into Google Ads, new conversion optimization tools from OpenAI, and expanded controls for ChatGPT ads. He also covers Google’s latest experiments with AI-generated search summaries, Amazon’s changing role in the advertising landscape, and other platform updates shaping paid media. As always, the focus is on what these changes actually mean for advertisers and w
PPC Origins - Noah Hardy (opens the original)
Read excerpt
In Episode 50 of the Getting Granular podcast, host Chris Cesar sits down with Noah Hardy to explore his nearly decade-long journey through digital marketing and paid media. Noah shares how starting at a Milwaukee startup at just 19 years old led him to discover a passion for PPC, eventually taking him to VaynerMedia, e-commerce brands, agency roles, and ultimately Granular. Along the way, he discusses the evolution of paid search and social, his passion for creative testing, the importance of u
PPC Origins - Connor Lom (opens the original)
Read excerpt
In Episode 49 of the Getting Granular podcast, host Chris Cesar sits down with Connor Lom, Paid Media Analyst at Granular, to discuss his journey from college student to digital marketer. Connor shares how a mentorship program, persistence, and a willingness to build genuine relationships helped launch his career in paid media. Along the way, he discusses AI's impact on the industry, his passion for data and measurement, the importance of company culture, and why curiosity, organization, and con
The Click Brief Podcast: June 2026 (opens the original)
Read excerpt
Jeremy Packee and Emily Anderson break down June's biggest paid media updates, including Google's AI Max delay, new Smart Bidding controls, OpenAI's expanding advertising platform, and Meta's latest AI creative tools. They also discuss Reddit's growing role in product discovery, new Google Analytics reporting features, and what these changes mean for advertisers navigating an increasingly AI-driven landscape. As always, the conversation focuses on separating platform hype from practical strategi
PPC Origins - Chris Geracie (opens the original)
Read excerpt
In Episode 48 of Getting Granular, host Chris Cesar sits down with Senior Paid Media Manager Chris Gerasi to explore his journey from Dallas to Milwaukee, from career changes to paid media, and the lessons he's learned along the way. Chris shares how an unexpected internship during the height of COVID launched his PPC career, why collaboration and transparency are at the heart of successful client relationships, and how marketers can embrace AI without losing the human insight that drives great
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.