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Join Chris Duff, Managing Partner at Serious Land Capital, as he shares short, value-packed episodes about his team's journey building a world class real estate business focused on land in the US. Succeed or fail, ALL will be shared.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 25, 2026
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- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
My plan to turn a $2,400 ticket into a $2M pipeline | Ep 326 (opens the original)
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Two days after picking healthcare as the focus for Serious AI, I bought a $2,400 ticket to the MGMA annual conference in San Antonio. Before the trip I had Claude research every speaker and all 171 exhibitors, narrow more than 100 organizations to 14 targets, and build each one a short, specific read on where AI could help their practice. This episode walks through the whole plan: why healthcare, how the pain points were checked before anything shipped, and why the uncomfortable choice was the r
AI wrote my FAQ. I rewrote 17 of 20. | Ep 325 (opens the original)
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Seven days to move a business from one brand to another. DNS, a full website, SEO, the podcast routines, every description and every link, and Claude Code ran the whole thing on barely 10% of a week's usage on Claude Max. It still wrote an FAQ where 17 of 20 answers had to be rewritten by hand. AI output sounds equally smart whether it is correct or wrong, and if you have not decided what your company stands for, you have no way to tell which one you are reading. Serious AI News, every Monday. A
Claude Code Built My Entire Product Launch in 24 Hours | Ep 324 (opens the original)
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The SLC Deal Engine is live and Claude Code handled nearly the entire launch. Chris breaks down how the AI land underwriting tool went from production-ready to publicly for sale in a single day: structuring the offer around Alex Hormozi's value equation, filming a side-by-side race between his manual underwriting and the Deal Engine as the core proof point, and letting Claude Code cut 90 minutes of raw footage into a 20-minute branded video sales letter then build the sales page, payments, and i
More Instructions Won't Make Your AI Reliable | Ep 323 (opens the original)
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In this episode, the SLC Deal Engine emerges from a two year, $100K rebuild that ran through Land Pricer, SLC Chat, and a Cowork plugin that kept breaking under its own patches. The breakthrough came from scrapping vibe coded architecture entirely and rewriting the underwriting procedure as hard code, reserving AI only for final pricing judgment. The finished engine runs in roughly an hour at about 2% of weekly token usage on a $200 Claude Max plan, priced at $2,500 to install plus $99 per month
Most AI Consultants Have Never Had a Dollar at Risk | Ep 322 (opens the original)
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In this episode, the Serious brand gets rebuilt end to end using Ryan Levesque's Category of One framework, landing on one line: serious means underwritten, and we fund what we underwrite. The core thesis is that AI is crashing the price of everything copyable, so value migrates to what it cannot print (physical scarcity and human trust). The company now runs two arms under one brand: capital deployment into land, and boutique AI implementation for established businesses.WORK WITH USLand operato
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