HeyJaredGeraint Clarke
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- Indexed issues, last 90 days
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- Aug 25, 2026
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The Saturation Cycle: Why Every Marketing Tactic Eventually Stops Working (opens the original)
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The saturation cycleSomething new works. A tactic, format, platform or channel emerges, and early adopters get outsized results because nobody else is there yet.Everyone piles in. The better it works, the more people copy it. Eventually consumers go blind to the format, and performance drops off.Everyone leaves. Advertisers write off the channel and chase the next new thing. That exodus clears the space, so whoever stayed starts getting results again, usually at a fraction of the cost.And it cyc
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