HeyJaredGeorge Kapernaros
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 9, 2026
- Outlet visibility, for Forbes
- Top 5K sites
- Earliest in this view
- Aug 7, 2026
Latest articles
The Most Overlooked Page In Subscription Customer Retention (opens the original)
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George Kapernaros is the founder and CEO of YOCTO, a boutique lifecycle marketing agency that specializes in high-growth wellness brands. Every retention program you run reaches a fraction of your customers. Email reaches the people who open it. SMS reaches the people who still read it. A loyalty program reaches the people who join. But exactly one touchpoint reaches everybody who leaves: the cancellation page. Every subscriber who decides to go passes through it. No targeting problem, no deliv
Failed Payments Are The Revenue Leak Almost Nobody Works On (opens the original)
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George Kapernaros is the founder and CEO of YOCTO, a boutique lifecycle marketing agency that specializes in high-growth wellness brands. Roughly one in eight subscription payments fails. The customer didn't cancel. They didn't complain. In most cases, they never even noticed. A card expired. A balance ran short. A bank blocked a recurring charge and told no one. If that payment isn't recovered, the result is identical to a cancellation. The subscription ends, and the money you spent acquiring
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Top 5K sites
For Forbes, the outlet · Measured Aug 1, 2026
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