Garage Grit Podcast
Welcome to the Garage Grit Podcast, hosted by Brad Hurlock from AA Shop Marketing. Join us as we tackle common stress points in the auto repair shop space, uniting owners for insightful conversations. Our mission is to guide your shop towards success.
- Indexed episodes, last 90 days
- 20
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
"Google Is Calling Your Shop Now." — Patrick Egan | GGP #134 (opens the original)
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Customers don't judge your shop only by your repairs—they judge it by every interaction before they ever walk through the door. In this episode, Patrick Egan explains why phone calls, AI assistants, and customer communication are becoming some of the biggest trust signals in modern auto repair marketing.Patrick Egan, founder of Spark Interactive, has spent years helping independent repair shops improve customer-facing marketing through storytelling, direct mail, video, and AI-powered customer en
"Never Underestimate the Power of Acknowledgment" — Jim Anderson | GGP #133 (opens the original)
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Trust isn't built only when a customer approves a repair—it's built through every interaction that shapes how people perceive your shop. In this episode of Garage Grit Podcast: Origin & Impact, Jim Anderson explains why culture, communication, and customer confidence become some of a shop's strongest long-term marketing advantages. Jim Anderson built Anderson Automotive from a one-stall operation into a thriving business in Marion, Iowa. Along the way, he discovered that the way customers and em
“I Don’t Advertise Bargains or Deals” — Brett Gioe | GGP #132 (opens the original)
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Trust isn’t built with coupons—it’s built with consistency. In this episode of the Garage Grit Podcast, Brett Gioe shares how three decades of protecting his shop’s reputation helped Zoom Tech Automotive become a multi-generational destination for customers in Mandeville, Louisiana.Brett’s journey started with a childhood around his grandfather’s service station before opening Zoom Tech Automotive in 1994. Instead of chasing bargain shoppers, he focused on creating a customer experience that mad
"Customers Told Us We Were Actually Nice" — Joey Margavio | GGP #131 (opens the original)
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Trust isn't built when customers pick up their repaired vehicle—it's built the moment someone answers the phone. In this episode of the Garage Grit Podcast: Origin & Impact, Joey Margavio shares how customer perception became one of Star Auto Service's biggest competitive advantages.As a second-generation leader at Star Auto Service in Metairie, Louisiana, Joey grew up in the shop his father built. Stepping into leadership meant preserving decades of customer loyalty while adapting to modern exp
"We're working on a thousand five star reviews." — Evan Brodof | GGP #130 (opens the original)
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Trust is built through the experience customers have with your shop—and reinforced every time they talk about you online. In this episode of Garage Grit Podcast, Evan Brodof shares how customer experience, family ownership,The resolution is not one marketing tactic. It is a consistent customer-facing experience built around trust, personal connection, family-oriented culture, and accountability. Evan says his shop gets far more five-star reviews and is working toward a thousand five-star reviews
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