Future of Luxury with Dr. Daniel Langer
Professor Dr. Daniel Langer, founder and CEO of Équité, is a globally recognized authority on luxury brand strategy and extreme value creation.
- Indexed episodes, last 90 days
- 8
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- Aug 27, 2026
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- Jul 8, 2026
Latest episodes
Luxury's Next Crisis Is Differentiation (opens the original)
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Luxury’s biggest challenge may no longer be demand. It may be sameness. In this episode of The Future of Luxury Podcast, Dr. Daniel Langer explores why so many luxury brands are converging around the same language, experiences, retail codes, and strategic playbooks, and why this erosion of differentiation threatens desirability, pricing power, and long-term growth. He breaks down the danger of best practices, the limits of experience-led strategies, the role of technology in accelerating samenes
Why China Breaks Global Brands, and What the Winners Know (opens the original)
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China is where global brands come to grow, and where many of them quietly fail. This special edition of The Future of Luxury Podcast was recorded across Shanghai over several days, in the places where the future of the consumer market is being built. The conversation moves from the club of the Shangri-La hotel to the Bund, into Huawei's Shanghai flagship store, onto the floor at Yangwang, the luxury car brand of BYD, and through one of the city's trendiest luxury cosmetics destinations. It close
The Most Expensive Misconception in Luxury (opens the original)
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A new episode of The Future of Luxury examines why price never made a brand desirable, and what does. Ask most managers in the industry what makes a brand a luxury brand, and somewhere in the answer, price will appear. Expensive, exclusive, elevated. The logic feels intuitive, and it has guided pricing decisions across the category for a decade: raise the price, elevate the brand. The new episode of The Future of Luxury takes that logic apart. Daniel Langer recorded this episode during strategy
Building the Watch and Jewelry Powerhouse of a New Generation (opens the original)
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Michael shares what it meant to grow up and work side by side with his legendary father, Severin Wunderman, a man who left a mark on the watch industry like no other. He reflects on how his father shaped him, and how he then wrote his own chapter in watchmaking history: marketing director of Gucci watches at nineteen, later president of Corum, where he designed iconic timepieces that remain highly sought-after collectibles today. Along the way, he recounts personal encounters with Tom Ford and P
The Cost of Waiting: Équité Luxury Report (opens the original)
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Dr. Daniel Langer examines why luxury’s era of automatic growth is over—and why the industry’s current challenges are structural, not temporary. Drawing from Équité’s landmark report, The Cost of Waiting: Luxury 2026–2030, he explores the forces reshaping the global market, from changing wealth patterns and China’s maturation to Gen Z’s rising expectations and the growing gap between price and perceived value. Daniel reveals which regions and categories are positioned for growth, why the coming
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