Future Commerce
Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce.Trusted by the world's most recognizable brands to deliver the…
- Indexed episodes, last 90 days
- 16
- Latest publication
- Sep 11, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
Cartographies of Meaning (opens the original)
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A replay from VISIONS Summit: NYC feat. Nikita Walia and Elliot Vredenburg of U.N.N.A.M.E.D. Studios. Nikita Walia and Elliot Vredenburg of U.N.N.A.M.E.D. Studios took to the VISIONS stage at MoMA last year to enlighten a room of retail executives and brand marketers about the realities of worldbuilding. Their theory: a brand’s final form is decided by the public—and the strategist's job is to navigate that story, not control it. And they use Mercator, Buckminster Fuller, Guy Debord, free public
"Email is a Global Identity Platform" (w/ Allen Nance, Emarsys) (opens the original)
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According to Allen Nance email has transcended from a communication platform to a global source of identity for consumers the world over. The CMO of Emarsys sits down with us to talk about how this communication medium has a globally accepted protocol which may unlock the key to identity in a social and mobile commerce future. Listen now!
Retail Media In Your Ears: Inside Dollar General's 21,000-Store Audio Network (opens the original)
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The next big advertising opportunity is here. The audio systems in Dollar General’s 21,000 stores connect shoppers with advertisers and drive loyalty. Austin Leonard, VP and GM of Dollar General Media Network (DGMN), sits down with Phillip and Alicia to explain why the retailer has doubled down on audio and the role that non-endemic advertisers play in his long-term vision.
2026 Signals We’re Tracking: Commerce Evolves (Again), the Monoculture is Back, and Celebrity Prevails? (opens the original)
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Phillip sits solo to unpack conflicting economic signals: Shopify's monster quarter against a Census report showing eCommerce eating share while retail overall slows. What does this mean for brick-and-mortar? Although stores still make up most retail sales, their mission and value have shifted. The good has become secondary to the experience of acquiring it. Plus, he breaks down why the monoculture returned in a summer of shared events, and what's on the FC docket through November 3rd.
Shopify Earnings Go Wild, and American Retail is OVER. (opens the original)
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Phillip and Alicia open the back-to-school season with a modern dichotomy: NRF data shows shoppers playing chicken, while Shopify posts a quarter where agentic traffic tripled. PLUS: After a summer abroad in London, Phillip reflects on behaviors unique to U.S. shoppers.
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