Funnel Reboot
A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared for analytically-minded marketers.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 31, 2026
Latest episodes
Running CTV & OOH Video Ads, with Aaron Foley (opens the original)
Read excerpt
Up to the end of the twentieth century, the only ads that appeared on a screen were the ones arranged by a handful of TV networks. They were the only ones who could sell commercials, and only the biggest companies could afford what they charged for 30 seconds of airtime. Then, about 25 years ago, some digital marketing innovations started to make a new ad model possible. In 2000, Google launched a self-serve ad platform, and it was later joined by display ad exchanges like Right Media and Double
Rebranding Done Right, with Travis Gobeil (opens the original)
What Analysts wish marketers knew, with Marc-Andre Seguin (opens the original)
Read excerpt
Some of us are lucky enough to work in a place with analysts who can help us make sense of our data. But there are added challenges in making this collaboration work. Analysts may struggle with the questions marketers ask, finding them too vague for analyzing. Marketers may get data back that they find irrrelevant; they may assume the analyst misunderstood their request. I'll grant that we can speak the same language, but that isn't enough. An Analyst cannot look at all the data, they cannot do
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Not enough subject data for this period yet.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.