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Funnel Reboot

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared for analytically-minded marketers.

Podcast · By Glenn Schmelzle · English · Official site

Indexed episodes, last 90 days
3
Latest publication
Sep 28, 2026
Audience
Checking…
Earliest in this view
Aug 31, 2026

Latest episodes

  1. Episode · Sep 28, 2026

    Running CTV & OOH Video Ads, with Aaron Foley (opens the original)

    Episode notes · Neutral tone

    Read excerpt

    Up to the end of the twentieth century, the only ads that appeared on a screen were the ones arranged by a handful of TV networks. They were the only ones who could sell commercials, and only the biggest companies could afford what they charged for 30 seconds of airtime. Then, about 25 years ago, some digital marketing innovations started to make a new ad model possible. In 2000, Google launched a self-serve ad platform, and it was later joined by display ad exchanges like Right Media and Double

  2. Episode · Sep 14, 2026

    Rebranding Done Right, with Travis Gobeil (opens the original)

    Title only

  3. Episode · Aug 31, 2026

    What Analysts wish marketers knew, with Marc-Andre Seguin (opens the original)

    Episode notes

    Read excerpt

    Some of us are lucky enough to work in a place with analysts who can help us make sense of our data. But there are added challenges in making this collaboration work. Analysts may struggle with the questions marketers ask, finding them too vague for analyzing. Marketers may get data back that they find irrrelevant; they may assume the analyst misunderstood their request. I'll grant that we can speak the same language, but that isn't enough. An Analyst cannot look at all the data, they cannot do

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