HeyJaredFunky (B2B) Marketing
Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue.
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The CMO role is not dying. The department is. | FE Show #177 (opens the original)
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Every quarter someone writes the obituary for the CMO. The seat keeps getting cut, the tenure keeps getting shorter, and the conclusion is always the same: marketing does not need a leader anymore. Wrong diagnosis. The role is not dying. The department, as most companies built it, is. In this episode: - Why growth went to sales, brand went to product, and the CMO was left with content and events - The basketball version: a point guard who does not know the score - Pipeline is an outcome of posit
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