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Fundraising, Reconstructed

Most nonprofits don't have a fundraising problem. They have a system problem. Fundraising, Reconstructed is for the development leaders and EDs who are done explaining why the numbers keep missing.

Newsletter · By Tina Krall · Official site

Indexed issues, last 90 days
12
Latest publication
Sep 30, 2026
Audience
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Earliest in this view
Jul 20, 2026

Latest issues

  1. Issue · Sep 30, 2026

    Why Loyal Donors Leave Without Telling You (opens the original)

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    I’ve watched this pattern play out many times over the years. Donor retention is such a major issue for our industry.Dana had given $2,500 a year to the same food bank for six years. She opened every appeal and came to the spring luncheon. Then, in October, she didn’t renew.The executive director, Marcus, saw it on the year-end report as one line among forty. He blamed the economy, or maybe donor fatigue. Nobody in the building disagreed, because nobody had the full picture.Here’s what the repor

  2. Issue · Sep 27, 2026

    Dear Fundraiser (opens the original)

    Excerpt · Critical tone

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    A letter, lightly reconstructed to protect the writer, but the moment is real.Dear Fundraiser,I was sitting in the parking lot after the board meeting, crying so hard I had to pull over twice on the drive home.Here’s the strange part: I’d just run the best gala of my career. We raised three times what we did last year. I should have been celebrating.Instead, my ED stood up at that meeting, without talking to me first, and told the board I’d 3x the results again next year. They loved it. She got

  3. Issue · Sep 17, 2026

    Send Me Your Worst Week (opens the original)

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    There are more than 80,000 fundraisers in the U.S, and that number almost certainly undercounts the real total before you even factor in everyone doing this work outside the U.S.Most of us think our worst week is a personal failure. It usually isn’t.Fundraising, Reconstructed is about naming what needs to change. Dear Fundraiser is where we look at it up close: what’s actually happening behind the scenes, and what a different approach looks like.This column started with a letter someone shared w

  4. Issue · Sep 12, 2026

    Why We Just Take It (opens the original)

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    <img alt="three women sit

  5. Issue · Sep 8, 2026

    DEAR FUNDRAISER (opens the original)

    Excerpt · Critical tone

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    <img alt="A smartphone screen displaying a call interface with circular buttons for audio and FaceTime" class="sizing-normal" height="2000" src="https://images.unsplash.com/photo-1787834565306-6cc7169397e3?crop=entropy&cs=tinysrgb&f

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