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A semi-regular newsletter stuffed with business advice, creative processes, personal essays, and swear words.
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- Sep 23, 2026
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Everyone has a story (even if they forget). (opens the original)
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There’s a heartwarming—or heartbreaking, depending which way you look at it—word I stumbled upon over a decade ago. Sonder was coined in 2012 by writer John Koenig, for his project The Dictionary of Obscure Sorrows, and and when I discovered it, it was immediately crowned My New Favourite Word—a title it still holds today.Sonder (n.) the realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions, friends, routines, worries and inher
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