HeyJaredFuego Systems B2B Marketing
Welcome to Fuego's B2B Marketing. Dive into the latest ABM insights and strategies to elevate your B2B marketing game. From productivity hacks to tackling ABM fatigue, we deliver actionable tips every week.
- Indexed issues, last 90 days
- 2
- Latest publication
- Aug 27, 2026
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- Earliest in this view
- Jul 30, 2026
Latest issues
The 90-day test: Can your ABM program move an account in 90 days & what are you measuring? (opens the original)
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Most ABM reporting measures effort. Here is a board-level test that measures account movement.Ninety days into an ABM program, most marketing leaders can tell you exactly how much work got done. Accounts reached. Impressions served. Content downloaded & meetings booked.Now, you ask a harder question:Name three accounts that are closer to buying than they were ninety days ago. Not more engaged. Closer to buying. Tell me what changed inside those accounts, who moved, and what they did that they we
What an ABM Center of Excellence at a $19B Company Taught Me. (opens the original)
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Three lessons from my conversation with Avishek Chakrobarty, Head of Global ABM Center of Excellence at Kyndryl, on my ABM WAY Podcast, and a practical takeaway from each one.Lesson 1: Engagement tracking and deal movement are two different systemsAvishek was direct about this: Kyndryl’s Global ABM CoE has account engagement measurement down cold, who’s engaging, how often, across which channels. What’s still unsolved is connecting that engagement to whether a specific deal actually moved.Why it
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