Frugal Chic®
Frugal Chic® is about building wealth in your 20s without overconsuming your way there. I write about money, investing, financial independence, and living luxuriously while spending intentionally.
- Indexed issues, last 90 days
- 17
- Latest publication
- Sep 30, 2026
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- Earliest in this view
- Aug 7, 2026
Latest issues
The Frugal Chic® Money Mantras (opens the original)
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I believe the way you talk to yourself about money shapes your reality. Not in a write-it-on-the-mirror way, but in a practical one: the sentence you say in your head decides what you do next, and what you do next is what often ends up on the bank statement.I’m 25 and I have multiple six figures saved and invested. The sums matter, and I write about them every week. But the sums came after the my money beliefs started shifting, and if you asked me what changed everything, I’d start here.So I tho
How to say no to expensive plans without losing friends (opens the original)
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I am a recovering people-pleaser, and if also are one, nothing tests that more than a group chat.You know that moment when someone drops a link to a villa and everyone else replies with the heart eyed emoji. Before you even get the chance to think about the trip plan that is so quickly developing, there’s a deposit deadline, and you’re doing maths in your head…and somehow, even if it’s not budgeted for you find yourself typing “omg YES”.If that sounds familiar, you’re in good company. When Aviva
The Convenience Tax: What being too comfortable is quietly costing you (opens the original)
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The convenience tax is never one big decision and I think that’s what makes it so expensive.It’s the delivery fee on a Tuesday because you’re tired, the taxi home when the bus would have been just fine, the insurance you let roll over because the renewal email looked long and you promised yourself you’ll tackle later, the savings account you opened years ago and haven’t looked at since.None of those feel like much. Together, they’re one of the biggest bills most people pay, but it never arrives
How to have an expensive aura without spending money (opens the original)
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You’re probably spending a lot of money just to convince people you’re confident.The expensive trip you mostly booked to post about when you’re there. The designer label with its exposed logo. The thing you bought because the influencer showing it off on social media looked so put together.I don’t think any of that is what makes someone seem expensive. I think it comes down to the way you carry yourself and the choices you make, and almost none of it costs anything. These are the five things I’d
The Frugal Chic® Low Buy Year Log (opens the original)
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In January I gave myself a rule: I will only buy 12 items in 2026. One item per month if I wanted it, and only ever the thing I’d researched, waited for and actually valued.It’s September and so far I’ve bought six.On paper that’s a win. However, I’ve spent all year telling you to check your cost per wear before you buy, and I’ve never once sat down and worked it out on my own purchases. So this is the log. Every item, what I paid, how many times it’s been out of the wardrobe, which ones I regre
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