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Front Row by Futureative

Front Row is your backstage pass to everything we’re publishing on creative work, launching projects, and the trends shaping creative careers.

Newsletter · By Steve Palfreyman · Official site

Indexed issues, last 90 days
10
Latest publication
Sep 27, 2026
Audience
Checking…
Earliest in this view
Jul 26, 2026

Latest issues

  1. Issue · Sep 27, 2026

    On Rotation: September 2026 (opens the original)

    Excerpt · Positive tone

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    Welcome back to On Rotation, a good month of listening to music, going to the cinema and being very very late to some good pieces of creativity. Enjoy! <img alt="" class="sizing-normal" height="630" src="https://substackcdn.com/image/fetch/$s_!oQZy!,w_1456,c_l

  2. Issue · Sep 20, 2026

    The Algorithm Wants You to be Average (opens the original)

    Excerpt · Critical tone

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    The brilliance of today’s distribution channels are the open access and immediacy of them; anyone can, in theory, reach anyone in an instant.This poses a significant problem; these platforms must rely on technology to ensure they remain relevant to the people that use them.Over time, algorithms have been fine-tuned on large quantities of data; 0’s and 1’s that make predictions about what someone will likely want to consume next.But great creative work is not itself made to be easily predictable.

  3. Issue · Sep 13, 2026

    We Are All Overthinking Our Content Strategies (opens the original)

    Excerpt · Neutral tone

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    Futureative began as an idea; that the future belongs to those who publish great creative projects. It didn’t begin with a marketing plan, a clear product or service or even a business model. Just an idea. But an idea with two beating hearts.The first is that creative people who commit to making their best work over time, have a shot at living a creative life. In this process, those hard won creative skills become assets over time that pay dividends in other areas of our careers and our lives.Th

  4. Issue · Sep 6, 2026

    The Artist’s Way: Week Eight (opens the original)

    Excerpt · Positive tone

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    Eight weeks down and four more to go. ⅔ of the Artist’s Way completed and there have been multiple developments across my creativity.In case you’re new here, hello and welcome to The Practise, a series where i work through different programs designed to improve creativity. This article is episode three of Julia Cameron’s The Artist’s Way.Check out the rest of the series:Episode 1 - The Artist’s Way: Week 1

  5. Issue · Aug 30, 2026

    How do you *stay* in love with your craft? (opens the original)

    Excerpt · Neutral tone

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    “Falling in love again with your craft is inevitable. Creativity is disinterested in the hive of productivity; it rejects the notion of optimisation and demands rest when it is needed. So rest.And anyway, there’s always tomorrow.” - MeWe’ve got to that point in the RoundUp where I’m quoting my own past articles. Not sure yet if that’s a good sign or bad, but it does deepen the RoundUp cinematic universe I guess.Hello, new reader who has no idea what’s going on and the other three reg

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