From the Desk
A weekly dispatch for Brand Owners, Designers and Creatives. A mix of strategy, process, inspiration and lessons we’ve learned the hard way while running a design studio. Always practical. Always honest. And hopefully, a little entertaining too.
- Indexed issues, last 90 days
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- Aug 18, 2026
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- Aug 18, 2026
Latest issues
I deleted my 900 Substack subscribers, only to start again. (opens the original)
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It was a Monday, approximately 2 hours after I hit publish on a post. I reopened Substack to see how said post was doing. It was becoming a familiar feeling of committing hours of my week, and forcing out a piece of writing that I wasn’t fully invested in, only to see it perform poorly. I know, not the best way to measure creative output, and we’ll dive into that, but as I thought about the poor engagement, another thought popped into my head: “Fuck it, delete it. You know what? Just delete the
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