From Lab to Label: The Scientification of Consumer Brands
Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry.Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging…
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
Episode #61: What Your Warning Letter Is Really Telling You with Steven Shapiro (opens the original)
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Got a warning letter? Don't ignore it. And don't assume it's the end of the road either. In this episode, Susanne sits down with Steven Shapiro, a food and drug regulatory attorney with more than 30 years of experience advising supplement, food, OTC, and cosmetic brands on labels, claims, and enforcement. Steven shares how his early work on the black currant oil cases helped lead to DSHEA in 1994, and how the industry has grown from a handful of family-owned companies into a multi-billion dollar
Episode #60: Bringing Balance Back to Hormonal Health with Smita from Aayu Biosciences (opens the original)
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What if the ancient practice your grandmother swore by is actually backed by more clinical science than you'd expect? In this episode, Susanne sits down with Smita Majumder, founder of Aayu Biosciences, a company building science-first supplements powered by Ayurveda and validated through clinical studies. Smita shares the personal health journey that led her to Ayurveda after Western medicine offered her no real solution for her endometriosis, and how it ultimately helped her conceive naturally
Episode #59: Taking VO2 Max Off the Treadmill with VO Health (opens the original)
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What if one of the most important measures of your long-term health could be found in a simple blood test? In this episode, Susanne sits down with Brooks Leitner and Alina Zolotareva, co-founders of VO Health, a company developing a blood-based test to estimate VO2 max. Brooks and Alina share why VO2 max matters far beyond athletic performance and how it can provide a clearer picture of long-term health and functional fitness. Together, they explore how making VO2 max easier to measure could cha
Episode #58: Closing the Hormone Data Gap with Daniela Campillo Valencia from femmli (opens the original)
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In this episode, Susanne sits down with Daniela Campillo Valencia, co-founder and CEO of femmli, a company developing wearable technology to continuously measure hormones. Daniela shares why she believes the lack of hormonal data is one of the biggest gaps in women’s health, particularly for women navigating perimenopause. Together, they explore how continuous hormone monitoring could help women better understand their symptoms and move toward more personalized, proactive care. What's covered in
Episode #57: Building a Women's Health Brand That Lasts (opens the original)
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In this episode, Susanne is joined by Dr. Thara Vayali, Co-founder of Hey Freya, Raegen Barger, Functional Medicine Dietitian at WeNatal, and Alexander DiPersia, Co-founder of LM(meno), for a conversation on the future of women's health. Together, they explore the latest science behind hormonal health, fertility, and perimenopause, while discussing how brands can build trust with today's highly informed consumers through education, transparency, and clinical evidence. What's covered in this epis
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