HeyJaredFriday Thread
A newsletter which explores the journey of starting a sportswear brand; discussing design, brand building, manufacturing, strategy and so much more.
- Indexed issues, last 90 days
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- Sep 11, 2026
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- Jul 17, 2026
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The Five Fabrics That Actually Define the Running Industry (opens the original)
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Sorry for the radio silence. It’s been a mix between consultancy work, visiting family and friends in London, and most recently Copenhagen, where my brother is currently living. A note on the city. I’ve only heard good things about it and can understand why. Nice people, great shopping, good food, very walkable (or bike-able), and just has a cool vibe. Didn’t get lucky with the weather but can imagine it’s beautiful in the Summer. Few pictures from the trip below.A quick comment on the running s
Is HYROX the New Running Boom? (opens the original)
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Back in London this week. The whole of Europe’s Atlantic coast is going through a flat spell of surf so naturally it felt like a good time to come back and see my friends and family here in the UK. I was welcomed by an awesome delivery of the latest On x Post Archive Faction collection. I’m new to running, but am I the only one that thinks nice looking gear makes you run faster, ha! Managed to get some miles in yesterday evening around the lake and plenty of time hanging out with my family’s bea
The Simplicity System. How the Best Sportswear Brands Build Restraint Into Every Decision. (opens the original)
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Good morning everyone, back in London this week for a rare visit. It feels strange to come back so infrequently having called it home for ten years, but whilst I love the vibe in the Summer, city life just isn’t for me (I need the ocean and surf). That said, it was nice to be back. I watched the England game (very sad), caught up with friends for dinner at Carousel, and got in some warm evening miles (started running more consistently, might be some Friday Thread gear reviews coming soon 👀). Thi
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