FRESHCONOMICS — The Podcast of the Fresh Produce Business
I'm David Del Pino, and this is Freshconomics— Welcome to the Fresh Produce Business— A world where uncertainty is the only constant and volatility shapes every decision. Every day, remarkable people navigate this chaos with skill and courage.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Ep. 29. The Price Corridor (opens the original)
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This episode could just as easily have been called “How to Be a Fresh Produce Salesman and Live to Tell the Tale”. Or “Confessions of a Rookie Salesman”... Because it’s a personal story. The story of how an agronomy engineer who throws himself into fresh produce sales discovers that nothing he learned at university about microeconomics — or in his marketing master’s — could be applied to the fruit and vegetable business in any way that actually worked. That engineer turned salesman was me. And t
Ep. 28. Corrections to the Crisis Playbook (opens the original)
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Today we’re going to talk about something no fresh produce professional ever wants to live through but that you’d better be ready for if it lands on your doorstep: the reputational crisis. Let me tell you the tale of Blue Fruit company and Red Fruit company — roughly, “So-and-So Fruits” and “Such-and-Such Fruits” — totally made-up names, just in case someone recognises themselves in the story and takes it the wrong way. So, as a disclaimer: Any resemblance to reality would be pure coincidence. T
Ep. 27. The Green Software Revolution (opens the original)
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I'd love to see Robert Jacques Turgot's face — the 18th-century French economist who first identified the law of diminishing returns — as he walks into a modern gene-editing lab. He'd finally find the answer to a question that haunted him nearly 250 years ago: what happens when you hit the ceiling of what land can produce? In this episode, Turgot's centuries-old economic law is connected to one of the biggest regulatory shifts in recent European history: the December 2025 EU agreement opening th
Ep. 26. The Fresh Produce Multiverse (opens the original)
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I don’t know if this happens to you too, but ever since I started working in the fresh produce sector (many years ago), I’ve had the feeling that I live in a parallel world. Now, I haven’t lost my mind. Well… maybe I have. But let me explain, and you can judge for yourselves by the end of the episode. I suppose it happens in any sector, in any business. Every business has its own codes, its own rhythms, its culture, its jargon and bit by bit that separates you from other groups and from the way
Ep. 25. Bipolar Markets (opens the original)
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You’re heading to your local grocery store one day, and you walk in at the same time as a lady who’s just parked a top-of-the-range BMW. Well-dressed and carrying one of those luxury designer handbags, she’s a few steps ahead of you down the aisles — and, in a moment of indiscretion, you can’t help glancing at her trolley… and It’s full of own-brand products, special offers and promotions. Coming the other way, down the same aisle, is a young man who looks like a student. His trolley is half emp
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