Freelance Cake
This podcast helps ambitious freelancers get better results with less effort. We reveal the specific beliefs, principles, and practices that give you better leverage.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 11, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
7 Lessons for Building a 7-Figure Freelance Business with Satta Sarmah Hightower (opens the original)
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Getting laid off twice might not sound like the beginning of a story about job security. For Satta Sarmah Hightower, it was. Satta started freelancing in 2014 after back-to-back layoffs. She figured freelancing would tide her over until she found another full-time job. Twelve years later, she has built a multi-seven-figure solo business. And strangely enough, she now considers freelancing the most secure job she’s ever had. Why? A layoff can erase 100% of your income overnight. A well-built free
Stop Doing Everything Yourself: How to Hire Help and Become the CEO of Your Freelance Business with John Jonas (opens the original)
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John Jonas hired his first full-time worker in the Philippines in 2005. Within a couple of weeks, he says it felt like there were suddenly “two of me.” That experience eventually led John to create OnlineJobs.ph , and today he has roughly 60 people working for him in the Philippines. Some of the people he hired nearly 20 years ago are still on his team. But this conversation isn’t really about finding someone to manage your calendar. It’s about leverage. John prefers the term Online Filipino Spe
From $270K Freelancer to CEO: Ross Simmonds on Reinvention and Distribution (opens the original)
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What happens when you’ve already built a successful freelance business? You could keep doing what works. Or you could ask a more interesting question: What else might be possible? Ross Simmonds grew up in a small community in Nova Scotia without an elite marketing network or proximity to the usual centers of opportunity. He went on to build a multiple six-figure freelance business, found the B2B content marketing agency Foundation, build a 50+ person team, write Create Once, Distribute Forever ,
Your Old Content Is a Sales System: How Kendall Cherry Doubled Her Freelance Income (opens the original)
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What if you didn’t need to create more content to find more clients? Kendall Cherry doubled her freelance income by turning her best old posts, emails, stories, and case studies into a sales ecosystem that could keep working while she served clients, wrote a book, or stepped away from her business. In this episode, Kendall explains how to find the old content that still has selling power, map it to each stage of the buyer journey, attract actual buyers with a services guide, and replace hour-lon
How To Hire Without Killing Your Reputation (or Your Profits) with Michal Eisik (opens the original)
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At some point in your freelance career, you start wondering whether the next level requires another person. Maybe you’re booked out. Maybe too much of your week disappears into work that drains you. Or maybe you’re tired of being the person who must write, review, approve, fix, and send everything. Hiring sounds like the obvious solution. Unfortunately, a rushed hire can take a manageable problem and give it access to your clients, your calendar, and your bank account. In this episode, I talk wi
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