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Frederick Vallaeys

Reporter

Indexed articles, last 90 days
2
Latest publication
Sep 2, 2026
Outlet visibility, for Search Engine Journal
Top 500K sites
Earliest in this view
Jul 14, 2026

Latest articles

  1. Article · Sep 2, 2026 · Frederick Vallaeys

    What Happens To PPC When You Stop Managing Google Ads Through Google Ads (opens the original)

    Excerpt · English

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    It’s 7:40 a.m. You haven’t opened Google Ads once. “Across all my accounts, what did we spend yesterday? Flag anything more than 20% off pace and tell me what changed.” Ninety seconds later, you have the answer. Three accounts that matter, and the specific reason for each. “Pause the two ad groups driving the overspend on the Henderson account. Then draft a note to the client explaining why.” Claude performs both tasks instantly. You close your laptop, never having logged into the Google Ads int

  2. Article · Jul 14, 2026 · Frederick Vallaeys

    Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 (opens the original)

    Excerpt · Neutral tone · English

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    One of the AI concepts currently reshaping the digital marketing industry is agentic commerce. It’s similar to the shift we’ve lived through in search over the past four years, where AI has reduced the friction needed to find things. Search used to mean digging through 10 blue links to assemble your own answer. Now you get the answer handed to you. Agentic commerce does that to buying. Instead of the many steps of “search, find, click, create an account, buy,” you tell an agent what you want, an

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Top 500K sites

For Search Engine Journal, the outlet · Measured Aug 1, 2026

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