HeyJaredFrançois Bazini
- Indexed articles, last 90 days
- 7
- Latest publication
- Sep 8, 2026
- Outlet visibility, for Adweek
- Top 500K sites
- Earliest in this view
- Jul 14, 2026
Latest articles
François Bazini (opens the original)
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Francois Bazini is a global marketing executive and former CMO at Suntory Globab Spirits and Suntory Beverages. He teaches marketing at IE Business School in Madrid (MSMC). Insurgents seem to defy convention, they convert devoted communities and achieve extraordinary visibility with modest resources. But itâs false to assume their success comes from marketing techniques that can be imitated [...] The next advantage in marketing will belong to those who combine AI's speed with human scar tissu
Established Brands Should Learn From Insurgents Without Trying to Become One (opens the original)
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The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. I once reported to a CEO who urged me to âcopy insurgent brandsâ because, he claimed, they launch products with bold claims, generate attention from influencers, and their campaigns effortlessly go viral (He wished!). Insurgents seem to defy convention. They convert devoted communities and achieve extraordinary visibility with m
To Avoid AI Marketing Traps, Become a Hybrid CMO (opens the original)
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The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Frontier AI models can now write a business plan in a few minutes. Input a market summary, some consumer data, and an overall growth ambition, and you will get back something that looks very decent: a clean structure, innovative ideas that sound plausible, and a SWOT analysis, all in a professional tone. Is it impressive? Of course.
Laurent Florès (opens the original)
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Laurent Florès is a marketing professor, researcher and entrepreneur. He holds a PhD in marketing and is the founder of FlashInsight.io. He has spent more than 25 years at the intersection of consumer research, marketing, and technology. He writes about AI, synthetic research, and how better consumer insight can help brands make smarter decisions, innovate, and grow. The next advantage in marketing will belong to those who combine AI's speed with human scar tissue.
âWhose Idea Was This Anyway?â (opens the original)
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The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Every September, leadership teams vanish into meeting rooms for their annual planning off-site. The objectives are usually universally agreeable, come from the very top, or both. They might, for example, seek to grow by 7%, gain market share, and improve margins. Once the growth ambition has been agreed, each function puts its favor
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Top 500K sites
For Adweek, the outlet · Measured Aug 1, 2026
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