HeyJaredFraming
The strategy hiding inside culture — for marketers, strategists, and curious people.
- Indexed issues, last 90 days
- 7
- Latest publication
- Sep 15, 2026
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- Jul 3, 2026
Latest issues
What Picasso, Hermés, and a Urinal Can Teach Us About AI (opens the original)
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Compare our AI era to industrialization, and the parallels are so obvious it’s been made a million times. Machines displacing huge swaths of human labor, entire sectors completely changing, and massive wealth accumulating while the poor struggle.It might also have been the beginning of what we call slop. Food went from hand-farming to industrialization, previously crafted household objects started to be mass produced, and the media we once saw as art were changing. What did it mean to be an arti
Let's Break Down Olivia Rodrigo's Brand (opens the original)
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Pop music has always been fertile ground for understanding brand. A musician has to bring a fresh sound, performance or look that breaks the mold enough to get attention, build momentum that drives album and concert ticket sales, feed their fans enough to keep talking on social media, and bring thousands of people into their pop fantasy on grueling tours. And do it over and over again, transforming enough to keep people on their toes while delivering what their fans expect. This isn’t a new phen
Furious Isn't about a Killer. It's About Complicity. (opens the original)
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Turn on any of the classic police procedural shows like Law & Order or CSI, and you’ll see a lot of dead women. Victims of rape or abuse or murder. Even acclaimed crime shows like Top of the Lake start with girls as victims. Initially, Hulu’s latest hit show Furious looks like one of those procedurals, except with a twist. The killer? A woman who was once a sex worker trafficked as a young teen. The victims? Mostly white men, all part of a conspiracy that pulls in wealthy power brokers and dirty
Pangram Is Grading Us on a 2021 Curve (opens the original)
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Last week, Substack started to partner with Pangram, an AI detection tool, to analyze posts for AI-generated content. What this has actually generated is a lot of human uproar. While Pangram claims its false positive rate is 1 in 10,000, people who say they’ve painstakingly written every word are up in arms about getting labeled as AI. One writer, Katharine English, reported on writing that went through Pangram with a typo still i
On Boys and Men (opens the original)
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<img alt="" class="sizing-normal" height="970" src="https://substackcdn.com/image/fetch/$s_!fCoJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2437a9af-e73d-42c2-8551-4a7d15015556_2116x1410.pn
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