HeyJaredFractional Sjeel
I’m Sjeel — Fractional CMO and growth strategist for Series A to Series C tech companies. Founders call me the Fractional Sniper because I cut through noise, spot what really moves the needle, and help focus on what matters.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest issues
Positioning Clarity For Founders, Part 3 (opens the original)
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💁🏼♀️ This is the weekly free edition of Fractional Sjeel, a fractional CMO’s field notes on B2B GTM.Paid subscribers get the full archive of posts, every deep-dive framework, the templates library, and exclusive partner discounts.Subscribe nowLast week, I walked you through exactly how I run positioning research: the scope, the questions to ask prospects versus customers, how to tag and anal
🔒Competitor Positioning Research Prompt Pack (opens the original)
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A few days back, I wrote about how I run positioning work and how you can do it too. (If you missed it, read that first; this template is the tool that goes with it. )A competitor’s homepage tells you what they want to be known for. Their G2 or Capterra reviews tell you what they actually deliver. Most of the time, those two things mostly line up, but the gap between them, when it exists, is the sharpest differentiation angle available. Not because you’re making a competitor look bad, but becaus
🔒The Positioning Questions Prompt Pack (opens the original)
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A few days back, I wrote about how I run positioning work and how you can do it too. (If you missed it, read that first; this template is the tool that goes with it. )Every discovery call has a trigger, an objection, a competitor mentioned in passing. Every customer check-in has the exact words someone used to describe the outcome they got. Most of it never makes it into a positioning doc, because nobody has the time to sit down and mine twenty transcripts by hand.So I built the tool I w
How I Run Positioning Research (And How You Can Do It Too) (opens the original)
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💁🏼♀️ This is the weekly paid deep dive edition of Fractional Sjeel, a fractional CMO’s field notes on B2B GTM.Paid subscribers get the full archive of posts, every deep-dive framework, the templates library, and exclusive partner discounts.Subscribe nowLast week, I gave you an overview of what positioning is, why it matters, and what it does for your business. Ultimately, it was a call for a
Positioning For Founders, Part 1 (opens the original)
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💁🏼♀️ This is the weekly free edition of Fractional Sjeel, a fractional CMO’s field notes on B2B GTM.Paid subscribers get the full archive of posts, every deep-dive framework, the templates library, and exclusive partner discounts.Subscribe nowToday, and the following 2 newsletters, I'm going to talk about the most underestimate
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