HeyJaredFourth Culture
Interrogating the neat narratives that define contemporary cultural fusion through identity, heritage, and food.
- Indexed issues, last 90 days
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- Jul 12, 2026
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- Jul 12, 2026
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People thought the future would be so much cooler (opens the original)
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Do you have moxie? Moxie is courage, determination, and energetic spirit. The word is derived from a 19th-century New England patent medicine turned soft drink, originally marketed as an energizing tonic, which itself is a bastardization of an Algonquian word, “maski”, an East Abenaki word for “dark water,” like the lakes and rivers in Maine. The brand name entered the American vernacular as a slang term in the 1930s. “This kid’s got moxie!” Moxie is a bitter, gentian root-flavored soda owned by
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