HeyJaredFour P's: PointSymmetry Newsletter
Four Things, One Newsletter: Something Personal, Practical, Professional & Political.
- Indexed issues, last 90 days
- 14
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- Oct 1, 2026
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- Jul 8, 2026
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Episode 295: The Practical (opens the original)
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We all know how it goes at these things... You meet someone. 5 minutes later you meet two more people. By the time you’re back at the hotel bar, the first person has dissolved into a name tag and a vague memory of a firm handshake.Was he the retail media guy or the DSP guy?Did she say Kroger or Circle K?DAHHH I’ll never know.You’ve made this mistake at every conference you’ve ever attended. So have I. And it doesn’t get any better with age.So I hacked my way to a solution…
PPPPermanent State of Transition - Four Ps 295 (opens the original)
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I’m done with transformation.Not tired of it. Done. I was already annoyed by the word two years ago, another consultant, another slide deck, another mountain peak labeled “Future State.” Cliché, sure. Harmless? Not anymore. Now it’s actually dangerous.Transformation assumes the world holds still long enough for you to arrive somewhere. It doesn’t. Not for your company. Not for your kid’s classroom. Not for the labs building the thing, or the governments pretending they can regulate it on a two-y
Episode 294: The Practical (opens the original)
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This isn’t just theoretical… The Add/Drop is showing up in your funnel right now, whether you’ve noticed or not.Let’s start with the bad news first.Agencies running ChatGPT ad tests have been getting clicks that go nowhere, click-through rates well below what the same budget gets on traditional search, and platform-reported click counts that don’t match what shows up in independent analytics. Some are treating the spend as research money, not performance media.
Episode 294: The Professional (opens the original)
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Three weeks ago, OpenAI stood on a stage and said the words “AGI era” out loud.Not “someday.” Now.Now, if you don’t know what AGI is, then you haven’t been reading this newsletter, nor anything else related to AI… but it’s basically the part where the machines become more self-deterministic.OpenAI’s GPT-6 Astra launched a few weeks ago as the most capable model the company had ever shipped. Best at cybersecurity. Best at software engineering. Sam Altman’s business partner called it a generationa
Add/Drop PPPPeriod - Four Ps 294 (opens the original)
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It’s Tuesday night, 9 p.m. MT somewhere over New Mexico, on a flight I booked four days ago, headed to a Silicon Valley boot camp I wasn’t planning to attend this fall…On the flip side, I’m skipping a few of the regular events I’ve hit up in the past. I’d added seven conferences to my calendar back in June and I’m dropping four (meaning no ANA Masters, no Brandweek, and passing on GroceryShop and ShopTalk).It’s one of the oldest tricks I know: taking advantage of the “Add/Drop Period.”Something
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