HeyJaredFounders in Jeans
Stories. Culture. Becoming. A modern salon for women with stories, taste, ambition and something to say.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 30, 2026
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- Earliest in this view
- Sep 23, 2026
Latest issues
How to Become a More Interesting Woman: The Trope Method (opens the original)
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How do you become a more interesting woman? This year I stopped trying to become prettier, fitter or more productive, and started with one question: who do I want to be mistaken for?In this solo episode, I share the trope method, the goal setting process I've used all year. I chose a woman whose life made me lean in, kept her skills, left the fantasy, and turned what she knows into small weekly habits I could actually keep. I talk about learning Italian in 40 minutes a week, how kickboxing chang
Welcome to the House of Interesting Women (opens the original)
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<img alt="House of Interesting Women" class="sizing-normal" height="220" src="https://substackcdn.com/image/fetch/$s_!8h4k!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F497cf7d8-4d8e-4efa-95ed-b505140a0e90_220
Start Here (opens the original)
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<img alt="House of Interesting Women" class="sizing-normal" height="220" src="https://substackcdn.com/image/fetch/$s_!8h4k!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F497cf7d8-4d8e-4efa-95ed-b505140a0e90_220
Being Underestimated as a Female Founder: Sophie Auyeung, founder of Myrrar (opens the original)
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I sat down with Sophie Auyeung, founder of Myrrar, to talk about what happens when a room decides not to take you seriously and you build the company anyway.Sophie is a female founder building a beauty tech app that recommends makeup products and techniques for your unique face. She is doing it in startup rooms that still skew male, as a woman of color, pitching a beauty product to people who don't always see the point. I asked her what she does with that. Her answer is not the polished version,
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