HeyJaredFounder Diaries Podcast
Founder Diaries Podcast is a podcast that tells everyday entrepreneur stories.Hosted by Yvonne Kanyi, a Founder and a creator, sharing honest conversations about building, growing and leading a business.This podcast dives deep into what it truly takes to go from idea to…
- Indexed episodes, last 90 days
- 26
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 3, 2026
Latest episodes
SN3, Minisode 17: Market Penetration Isn't About More Ads (opens the original)
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his minisode was sparked by a conversation with Manish about running digital ads — and it turned into a bigger question that keeps coming up across so many businesses: how do you actually penetrate your market?The instinct for most founders is the same playbook — get influencers, run Facebook and Instagram ads, and hope for conversions. But the businesses that grow faster often think differently about where their return on investment actually comes from. For Craydel, instead of pouring money int
SN3, Episode 9: I Lost Close to 400,000 | Anne Muhia on Employee Theft, Motherhood & Building (opens the original)
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Anne Muhia is an entrepreneur, founder of Winners Arena Africa, and in this episode, she takes us through one of her earliest and most painful business lessons: a butchery story, and how she navigated employee theft at the time. From there, we trace Anne's full journey: from working as a group finance manager, to quitting impromptu, starting her own business, and how motherhood has shaped who she is today — including the ongoing reality of raising a daughter who requires special care while conti
SN3, Minisode 16: What Are Your 3 Things? Are You Maximizing Your Best Sellers? (opens the original)
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Back in Season 1, we talked about McDonald's and how they arrived at the 3 things on their menu. This minisode is a callback to that idea, and a challenge: do you actually know what your 3 things are?Go into your numbers and look at what genuinely brings you the most profit and what you sell the most of. If you had to trim your entire business down to 3 products or services based on demand and profitability, what would they be? And once you know that, ask yourself the harder question: are you ac
SN3, Minisode 15: The Number That Tells You If Your Second Branch Was Worth It (opens the original)
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This minisode was sparked by an insight from someone who's worked in mergers and acquisitions, reviewing businesses being valued, bought, or sold. It's something that's easy to overlook as a founder: running a separate P&L for each branch of your business, instead of housing everything under one. She shared how a well-known brand runs every single branch like its own separate business, each with its own P&L. That idea alone led me to requesting separate P&Ls for Beauty Square and Sage. If you're
SN3, Episode 8: The Host Becomes the Guest: Yvonne Kanyi's Untold Founder Story (opens the original)
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Today's episode looks a little different. We're switching seats — Yvonne is on the guest chair this time, interviewed by Victoria, Founder of Vspa, Thao Tree, and Titii Kenya. If you've ever wanted to know our host a little better, this is your chance. The conversation covers Yvonne's full entrepreneurial journey, building Beauty Square and Sage from the ground up, her journey into motherhood and how it reshaped her relationship with work, the moment that almost made her quit, and what it's actu
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