HeyJaredFor Immediate Release
Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
FIR #529: Fake Quotes from Fake Experts Find Their Way Into Top-Tier Media (opens the original)
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A Press-Gazette investigation found that dozens of experts quoted in the mainstream media don’t actually exist, and PR agencies are unwittingly sharing them with the press. This poses a credibility issue for the agencies and the media. It requires a layer of verification unlike anything we’ve faced before. Also in this episode, crisis communication has long been housed in the PR or communications department. Should it be a governance responsibility of the C-suite? That’s the case made in a new r
FIR #528: Why Marketers Are Suddenly Obsessed with Fandom (opens the original)
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Fandoms are not synonymous with audiences or communities. The difference: Fans’ identities are tied up with the team, artist, product, or other object of their passion. It’s not surprising that marketers are chasing fandoms, in hopes of turning their brands into something people are genuinely excited about. But not everything is a potential flashpoint for a fan base. In this short midweek FIR episode, Neville and Shel explore what distinguishes fans from members of other audiences or communities
FIR #527: Delegating Hiring Decisions to AI (opens the original)
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At one company, a leader discovered by chance that AI was rejecting job candidate applications within seconds of their arrival. One reason: They graduated from college before 2010, which contradicted the instruction to surface candidates who displayed "youthful energy." What's worse, the talent acquisition manager didn't see any liability issues, since AI made the decision. Also in this long-form episode for August 2026: An expert witness used ChatGPT to prepare a report. The prompts he used to
FIR #526: Forget Anthropic’s AI Watermark. Can You Defend Every Sentence? (opens the original)
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Anthropic's watermark scheme is the focus of so much discussion that you could be excused for thinking there was nothing else to talk about. For many, it's the solution to identifying all those evil-doers who offload their writing to large language models. But we are wasting far too much time trying to determine whether (and to what degree) AI was involved in creating content. Much more important is determining whether the content was crafted with respect for the reader, and whether the creator
FIR #525: The Consequences Businesses Will Face from Work Slop (opens the original)
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We have been hearing about work slop for a while now, and evidence is mounting that it can create long-term problems for companies. Yet we are hearing very little (if anything) about what businesses are doing about it. There's new research, which Neville and Shel discuss in this episode, along with some thoughts about actions companies can take. Continue Reading → The post FIR #525: The Consequences Businesses Will Face from Work Slop appeared first on FIR Podcast Network .
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