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For Founders Sake

For Founders’ Sake is where Em & Shelb share the real side of business; the wins, the struggles, and the FFS moments every founder knows too well.

Podcast · By Em and Shelb · English · Official site

Indexed episodes, last 90 days
7
Latest publication
Sep 30, 2026
Audience
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Earliest in this view
Jul 7, 2026

Latest episodes

  1. Episode · Sep 30, 2026

    #24 Grace Roby - Grace Roby Hair (opens the original)

    Episode notes · Neutral tone

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    This week on For Founders Sake, we're joined by Grace Roby, owner of Grace Roby Hair in Milton and our very first guest from north of the Eurobodalla. Grace grew up around hairdressing because her mum was a hairdresser. She actually wanted to stay in school for the social side of it, but a school careers advisor suggested she do her training through TAFE, and that set her path. She went on to own a super busy salon in Cronulla with her mum. Then she and her son moved to Milton for a slower lifes

  2. Episode · Sep 16, 2026

    #23 Bec O - Coko Baby (opens the original)

    Episode notes · Positive tone

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    This week on For Founders Sake, we're sitting down with Beck, the founder of Coko Baby, an Australian label creating heirloom quality baby essentials born out of a very simple problem: she couldn't find storage for her daughter's accessories that was actually beautiful. So she made her own, and Coko Baby was born. A quick note before you dive in, Shelby was unwell at the time of recording, so this episode is hosted by Em alongside a very special fill in co host, Emma, our very first ever guest a

  3. Episode · Sep 1, 2026

    #22 Jack Matthews - Peakform Physio (opens the original)

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    This week on For Founders Sake, we're joined by Jack Matthews, the physiotherapist and founder behind PeakForm Physio in Tomakin. Jack's path started with a Bachelor of Exercise Science at Wollongong and a Master of Physiotherapy in Canberra, followed by years working in private practice and orthopaedic settings, including time spent alongside surgeons on robotic joint replacements. For a while he was settled into a corporate role in Canberra, thinking this was it, until he had kids and realised

  4. Episode · Aug 18, 2026

    #21 Kelly Eastwood - Eastwoods Bermagui (opens the original)

    Episode notes · Positive tone

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    This week on For Founders Sake we are joined by one of the South Coast's most beloved and remarkable founders - Kelly Eastwood of Eastwoods Bermagui. Kelly's story is one of those that genuinely stops you in your tracks. Before landing in the tiny fishing town of Bermagui, Kelly spent 14 years as a private chef to royalty, Russian oligarchs and some of the world's wealthiest people, before transitioning into television as a food producer and home economist on some of Australia's most iconic show

  5. Episode · Aug 4, 2026

    #20 Suzy Cherub - Psychic Medium (opens the original)

    Episode notes · Neutral tone

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    This week Em and Shelby sit down with Suzy Cherub, psychic medium, author and mum to our previous guest Bec. Suzy has been doing this work for over two decades, and her story starts in the most unassuming way possible, as a kid who used to see and speak with her late grandfather, fully convinced that was just a normal part of childhood everyone experienced. From there the conversation opens right up. Suzy walks us through what mediumship actually is, the services she offers beyond one on one rea

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