HeyJaredFood Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand
Looking for ways to grow your natural food business or family farm business into a strong local, regional or national brand?
- Indexed episodes, last 90 days
- 12
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- Sep 23, 2026
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- Jul 8, 2026
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205. Customer Experience Alignment: Are You Being Intentional at Every Touchpoint? (8 of 9) (opens the original)
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Customer experience isn't just what happens when someone buys your product. It's every interaction someone has with your brand, from the first time they discover your brand through using your product, buying it again, and hopefully telling someone else about it. And depending on where you sell, you won't control ALL of the interactions. A DTC brand has different opportunities than a brand selling through retail or distributors, of course, but that doesn't mean you shouldn't be intentional about
204. Operations Alignment: Will Your Growth Goals Require Changes? (7 of 9) (opens the original)
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>>> Get your Brand Checkup Scorecard HERE! Having growth goals is one thing...and then being able to produce your product, move it where it needs to go, and keep up with demand is another. In this episode of our Business Maintenance Check series, Clint and I look at the operations side of your food business and why what works today may not continue to be the right fit as your business grows. You'll hear: The pros and cons of making your product yourself vs. working with a co-manufacturer Why str
203. Social Media That Works for Your Food Brand...and for YOU (opens the original)
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Whether you love being on camera or would rather stay behind the scenes, there are ways to show up on social that feel true to your brand and to YOU! Before you ask what you should post, there's a bigger question to answer: What do you need social media to do for your brand and your business? In this episode, Katie and Clint talk with Anna Brekken, founder of Picnic Studio and a social media manager for food and beverage brands, about using social media as a way to bring your brand strategy to l
202. Product Mix Alignment: Is Every Product Earning Its Place? (6 of 9) (opens the original)
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Adding a new product can feel like growth. But over time, new flavors, sizes, seasonal products, customer requests, and retail opportunities can quietly add A LOT of complexity to your business. That doesn't mean you need to start cutting SKUs or events. Reassessing your mix could lead to adding a SKU or event if there's a gap...although typically we're looking at reducing or right-sizing. It's worth periodically stepping back to ask whether each product, service, or experience you offer is stil
201. Sales & Distribution Alignment: Are You Focused on the Right Things at the Right Time? (5 of 9) (opens the original)
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More sales sounds like a good thing, but we know that's not always true. With so many ways to sell and distribute your product, it's important to know which channels to focus on to help you meet your specific business goals—and how to crack the code within those channels. In this episode, we (Katie Mleziva & Clint Matthews) continue our Food Business Maintenance Check by looking at a few key things to consider as you assess your sales and distribution plan. We talk about choosing the channels th
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