HeyJaredFollowing Up by Clare Moore
A newsletter dedicated to the influencer and creator industry from interviews with influencer marketers, trends + tips from my corner of the internet, insights into brand partnerships, and personal reflection on what has been influencing me.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 27, 2026
- Audience
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- Earliest in this view
- Aug 2, 2026
Latest issues
Open Tabs #99 (opens the original)
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J.Crew can’t be stopped. This week, they launched their Barn Jacket campaign to celebrate the jacket’s 40th anniversary. J.Crew cast 160 people, shooting them in studios across different cities in the U.S., and featured both the new 2026 version of the Barn Jacket and the original from 1986. The campaign, and budget, didn’t stop there. The influencer team supported the larger launch by partnering with creators to showcase how they style the J.Crew Barn Jacket, with a mix of in-feed posts and Sto
Open Tabs #98 (opens the original)
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Tula co-hosted a breakfast with Liz Teich (@thenewyorkstylist) to celebrate the relaunch of its baby carrier collection. The breakfast focused on conversations around motherhood and how becoming a mom can reshape personal style.<img alt="" class="si
Open Tabs #97 (opens the original)
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The US Open came to a close this weekend, and Ralph Lauren hosted another group of influencers in their suite, many of whom also attended the brand’s fashion show.<img alt="" class="sizing-normal" height="851" src="https://substackcdn.com/imag
Behind the Screen: How Anthropologie Is Building Creators Into the Entire Customer Journey (opens the original)
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Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people in front of the camera for a change.<so
Open Tabs #96 (opens the original)
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Before we get into this week’s latest influencer happenings, I needed to circle back on the J.Crew Tiny Rollnecks (sorry). I went into the J.Crew at Rockefeller Center this afternoon, and nearly every person who walked in proceeded to pick up a Tiny Rollneck to try on or ask a sales associate for another size. The marketing is working…Ralph Lauren continues to be one of the best examples of a brand hosting influencers at the US Open, and there are multiple reasons why. As a major sponsor of the
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