HeyJaredFocus On Brand
A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency
- Indexed episodes, last 90 days
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- Sep 16, 2026
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How Sett's Meerkat Mascot Helped Fuel a 20X Growth Story | The Debrief (opens the original)
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B2B doesn't get a lot of mascot love. Sett went all in on one anyway — and grew ARR by 20X without spending a dollar on ads. Before their rebrand, Sett was still finding its voice: a placeholder logo, one landing page, and little to differentiate them in a market where every brand looks the same. A meerkat changed that. In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Jonathan Fishman, Head of Marketing at Sett, and Daniela Szwarc, Brand & Content Lead at Sett, to unpack
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