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- Indexed articles, last 90 days
- 1
- Latest publication
- Aug 27, 2026
- Outlet visibility, for Theconversation
- Top 10K sites
- Earliest in this view
- Aug 27, 2026
Latest articles
Why Woolworths and Coles are now selling thousands more ‘own brand’ products (opens the original)
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When Aldi opened its first supermarket in Sydney in 2001, the stage was set for a fight with Woolworths and Coles. At the time, Australia’s two biggest supermarkets controlled about 71% of the grocery market. Aldi was an unknown brand, stocked fewer products than its rivals, and premium real estate was already taken. To be successful, it needed a trump card. Its strategy? To make 90% of its products “own brands”, often sold at lower prices. By about 2015, it had captured about 9% of Australian s
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Top 10K sites
For Theconversation, the outlet · Measured Aug 1, 2026
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