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AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility (opens the original)
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Your brand is no longer defined solely by what you say about yourself. Increasingly, it is defined by the answers AI gives when someone asks about you. That simple but profound shift lies at the heart of The Answer Economy , the forthcoming book by Pete Blackshaw , entrepreneur, founder of BrandRank.ai, and former Global Head of Digital and Social Media at Nestlé. As AI assistants and agents become increasingly influential in how people discover information, evaluate products and make decisions,
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