HeyJaredField Notes
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Jul 23, 2026
- Audience
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- Earliest in this view
- Jul 17, 2026
Latest episodes
Hot Jimothy Summer (opens the original)
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A strangely shaped raccoon running through a Seattle neighborhood has become one of the summer’s most revealing travel-marketing stories. In this episode of Field Notes: Insights and Observations for the Travel Marketer, Eric Hultgren examines the extraordinary rise of Jimothy—the beloved Ballard raccoon whose millions of views inspired tattoos, murals, merchandise, video games, a Mariners mascot and an official Seattle celebration. Jimothy’s story exposes a blind spot in destination marketing:
The Second Show: What Love Island Can Teach Us About Destination Marketing (opens the original)
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In this episode of Field Notes: Insights and Observations for the Travel Marketer, Sara Dyer uses an unexpected source of inspiration—Love Island USA—to explore one of the biggest shifts happening in marketing today: the realization that the story doesn't end when the content does. In many ways, that's when it truly begins. Sara examines how millions of viewers can watch the exact same television show yet walk away with completely different interpretations. Podcasts, TikToks, Reddit threads, rea
When Friction Makes the Experience Better (opens the original)
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In this episode of Field Notes: Insights and Observations for the Travel Marketer, Sara Dyer explores an unexpected idea: what if some of the things we try hardest to avoid—waiting in line, sharing space with strangers, navigating a crowd—are actually part of what makes travel memorable? Inspired by a visit to one of Florida's natural springs, Sara reflects on how a crowded morning on the water changed her perspective. What initially felt like an inconvenience slowly revealed itself to be someth
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