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Fernanda Tronco

Reporter · US

Indexed articles, last 90 days
42
Latest publication
Oct 1, 2026
Outlet visibility, for Fortune
Top 10K sites
Earliest in this view
Jul 6, 2026

Latest articles

  1. Article · Oct 1, 2026 · Fernanda Tronco

    Kylie Jenner, Selena Gomez and Hailey Bieber's brands dominate beauty's creator economy. Fame is only part of the reason | Fortune (opens the original)

    Excerpt · Positive tone · English

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    Celebrity-founded beauty brands are proving that influence can be more than a marketing tool. It can be a competitive advantage. According to Traackr’s Creator Advantage 2026 report, celebrity-founded companies accounted for half of the top 10 beauty brands ranked by creator marketing performance in 2025. The list includes Kylie Cosmetics, Rare Beauty, Rhode, R.E.M. Beauty and Huda Beauty, highlighting how celebrities are increasingly turning personal audiences into scalable consumer businesses.

  2. Article · Sep 22, 2026 · Fernanda Tronco

    Retailer that closed all its stores is making a major comeback (opens the original)

    Excerpt · English

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    Some retail brands disappear so completely that consumers eventually stop expecting to see them again. Others find a way back, rebuilding their presence after years of financial turmoil, store closures, and major changes in ownership. One once-familiar name is now taking another step toward reclaiming its place in the retail landscape, bringing its stores back to communities across the country and reviving the experience that made the brand a household name. Founded in 1948 as a baby furniture s

  3. Article · Sep 22, 2026 · Fernanda Tronco

    Popular mall retailer continues closing stores in 2026 (opens the original)

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    For 124 years, a well-known department store has been a familiar presence in U.S. shopping malls, serving generations of customers. But the retailer has undergone a dramatic transformation in recent years, closing hundreds of stores, navigating bankruptcy, and changing ownership as it adapts to a rapidly evolving retail landscape. Now, another longtime location has disappeared from the chain's footprint, underscoring just how much its once-expansive store network has changed. JCPenney has closed

  4. Article · Sep 17, 2026 · Fernanda Tronco

    Luggage brand makes comeback after bankruptcy shutdown (opens the original)

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    A luggage brand that disappeared from the market after a bankruptcy is preparing to return, giving a familiar name in the travel industry a second chance. The relaunch comes as the luggage market continues to benefit from renewed travel demand and growing interest in premium products, while established brands look for opportunities to expand their reach. Founded in 2016, Paravel is an American sustainable travel brand known for its luxury luggage, bags, and travel accessories. British luggage br

  5. Article · Sep 17, 2026 · Fernanda Tronco

    Nostalgic mall staple closes 14 stores amid major changes (opens the original)

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    A nostalgic mall staple is shrinking its store footprint as it works to revive the business and reposition the once-popular brand. The retailer built a recognizable presence across U.S. malls over several decades, but its retail strategy is changing as it looks to improve profitability and adapt to shifting consumer demand. The effort includes a continued pullback from physical stores, with more locations closing in 2026. Founded in 1982, Vera Bradley (VRA) designs, manufactures, and markets han

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For Fortune, the outlet · Measured Aug 1, 2026

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