Feral in Public
Feral is a product and service design lab working to improve the wellbeing of people and the planet run by Roo Williams. Here I write to document and develop ideas as I continue to develop my understanding of what it means to be feral.
- Indexed issues, last 90 days
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- Jul 13, 2026
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- Jul 13, 2026
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I Never Finished Anything (opens the original)
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There’s a specific kind of quiet a dead project makes. Not a bang, not a decision. Just a folder I stop opening, a half-soldered board pushed to the back of the desk, a domain name I paid for and never built anything on. I have a lot of these. Scattered across old laptops and drawers and the corners of my studio/workshop is the sprawling evidence of maybe a hundred beginnings and almost no endings. For most of my life, that was the shape of me. A person who starts.I used to think it was somethin
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