HeyJaredFemale Founder Lab
Female Founder Lab is the podcast for female founders building businesses and scaling them internationally. In this podcast we'll hear from the women who've done it. The wins, mistakes, and everything in between.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 15, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 28, 2026
Latest episodes
From her kitchen into Whole Foods: Kathryn Bricken of Doughlicious (opens the original)
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Kathryn Bricken started making gluten-free cookie dough in her kitchen for friends. Today Doughlicious is in more than 6,000 stores worldwide: Whole Foods, Target, Costco. Kathryn just moved to the US for a year to run the next phase herself. This episode is filled with practical lessons on scaling a consumer brand across borders: why she pulled out of Australia after moving too fast, the tiny packaging change that cost a fortune in the US, why Kathryn now says "go deep, not wide," and how she t
Why the right city might not be New York: with brand strategist Natalie Batlle (opens the original)
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In this episode we sit down in Barcelona with Natalie Batlle. Natalie is the founder of Juno House and brand strategist, helping brands expand to the US market. In this episode she gets specific about the expensive mistakes she watches brands make. The $20k PR agency nobody needed, the whole budget burned on a single trade show, and what to do instead. We get into how to choose the right first US city (it's not always New York), the mindset shift that's needed, and why American consumers behave
Raising $500K to open in New York: Oracley's US Expansion Plan (opens the original)
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Amy Maxwell is raising $500K to open Oracley's first studio in New York, with five more planned after that. This episode is the middle of it; the raise, the leases, and the costs she didn't see coming. She walks us through how she chose New York over the West Coast, what a US lease demands from a foreign founder with no credit score, and why she stopped chasing VCs and went looking for a different kind of investor entirely. Amy Maxwell, founder of Oracley - www.oracleyspace.com Find more details
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