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Failings of a Female Founder

Open about running two 'successful' businesses with two kids in tow. Sharing my 'fails' to help you succeed.

Newsletter · By Jasmine Wicks-Stephens · Official site

Indexed issues, last 90 days
6
Latest publication
Sep 24, 2026
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Earliest in this view
Aug 4, 2026

Latest issues

  1. Issue · Sep 24, 2026

    I’m not sure entrepreneurship is freedom (opens the original)

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    I am the chief bottle-necker of my business, which means me being unavailable isn’t ideal for anyone.An issue which I found challenging throughout August, where it transpired, I played the school holidays, quite badly.It turns out that taking ten-day trips abroad in the middle of the six weeks off school really is the one. Having been lucky and organised enough to do this for the last couple of years, I’d forgotten how tricky the full six-week school holiday juggle, without a break, can be.Does

  2. Issue · Sep 15, 2026

    I’ve officially sold my skincare brand today and this is how it feels (opens the original)

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    I’m a little bit dumbstruck, to be honest. Last week, when we (the shareholders, new owner and I) signed the agreements, I still didn’t believe that it wouldn’t all fall through. And it hasn’t. My skincare brand, after years and years of heartbreak (sorry for the melodrama, but it’s true), has sold.To be completely upfront, this is not a lucrative deal for me. But it’s about more than money. It’s about tying a bow neatly around years of limbo and moving forwards with my life.Whilst we’ve scaled

  3. Issue · Sep 10, 2026

    What I’d do with £10K if I launched a business today (opens the original)

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    It’s a lot of money in real life, but £10K doesn’t always go far in business.My husband and I have a new business idea, and we have that much money to launch it. But it’s not enough. When it comes to launching a brand, there are lots of ways you could spend ten grand, and lots of things you’ll eventually need to spend on.You’d never, well some would, but I would never gamble ten thousand pounds away. Yet when you launch a business, a lot of the choices you have to make about where to spend do fe

  4. Issue · Aug 27, 2026

    What I know at 40 that I wish I knew at 30 (opens the original)

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    I’ve spent the last 20 years trying to figure out how to be successful.In the last decade alone, I’ve started three businesses, I’ve lost money (in the hundreds of thousands and found a way not to be too mad about that), I’ve had two babies, I’ve grown companies to turn over millions (without making millions myself), I’ve lost my dad, I’ve felt real achievement and I’ve burnt myself out.I’m still figuring out what good actually looks like, how I want to lead, how I want to parent, even what I wa

  5. Issue · Aug 18, 2026

    Meet the beauty brand insiders helping you to poo better (who made £100K in sales 5 weeks after launching) (opens the original)

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    I love asking successful people about what they’d do over.In my experience, people rarely get everything right first-time round. They act, they learn, they pivot and they grow. That’s the not-so-secret formula for success.Then sometimes there’s a business owner that is on my radar with an as-near-as-perfect-as-you-can-get playbook for launching a brand. No practice makes perfect, just pure mastery on display. Holly Brooke and Joely Sanderson, co-founders of supplement brand, We Are. Regular are

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