HeyJaredFace Forward: The Political Branding Podcast
Politics isn’t a messaging problem. It’s a branding problem.Face Forward examines how candidates become the face of change voters are already looking for.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 15, 2026
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- Earliest in this view
- Jul 7, 2026
Latest episodes
THE LANGUAGE PROJECT — PART TWO: EVERY GENERATION NEEDS NEW LANGUAGE (opens the original)
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Every generation needs new language. Not because our deepest values change. Hope doesn’t change. Opportunity doesn’t change. Belonging doesn’t change. Purpose doesn’t change. But the world around them does. Every generation experiences those ideas through different circumstances, different anxieties and different possibilities. And when the language used to express them belongs to another time, even powerful ideas can stop being heard. In Part Two of The Language Project, Vaughan Emsley and Davi
THE LANGUAGE PROJECT — PART ONE: THE LANGUAGE NOBODY HEARS ANYMORE (opens the original)
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What if one of the biggest problems in political communication isn’t that the words are wrong — but that voters have simply stopped hearing them? “Working families.” “The American Dream.” “Common sense.” “Time for change.” These are powerful ideas. But after years of repetition, has the language become so familiar that our brains simply tune it out? In the first of a special three-part Face Forward series, The Language Project, David O.Brien and Vaughan Emsley explore a provocative idea: languag
The Mark Riddle Interview: What Actually Moves Voters? (opens the original)
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What do 30 years inside American politics teach you about what actually moves voters? In this special episode of the Face Forward Podcast, Vaughan Emsley sits down with veteran political strategist Mark Riddle for a candid conversation about campaigns, candidates and the changing American voter. From starting out driving a Senate candidate across Kentucky to helping identify Joe Biden as the Democrat best positioned to defeat Donald Trump, Mark has seen political campaigns from almost every angl
Saving Face or Becoming the Face of Change? (opens the original)
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Why Can’t Politicians Just Answer the Question? We’ve all seen it. A politician gets asked a simple question—and five minutes later, you realize they never actually answered it. But what if political evasiveness isn’t just a character flaw? What if we’ve built a system that actually rewards it? In this episode of the Face Forward Podcast, David O’Brien and Vaughan Emsley explore why politicians dodge questions, why they may be more candid with ordinary voters than with journalists, and how a med
The Enemy Problem – Why Great Leaders Fight Problems, Not People (opens the original)
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In politics, your opponent is rarely your enemy. They’re simply the obstacle. The real enemy is the problem voters want solved. When campaigns spend too much time reacting to an opponent, they often allow that opponent to define the conversation. But when they define a bigger challenge—and paint a brighter future—they stop running against someone and start leading people toward something. In this episode of the Face Forward Podcast, David O’Brien and Vaughan Emsley explore why the most successfu
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